MEDIA KIT
ABOUT: Deena Chochinov
Short Bio
Over the last 30 years, Deena has worked as a therapist, management consultant and family enterprise advisor with people and organizations seeking meaningful change. Her rare skill set enables her to strengthen family businesses on a strategic level, while ensuring that healthy interpersonal dynamics support a firm’s continuity and prosperity. As a family facilitator, Deena works with multi-generational families who seek the tools and techniques to make smart decisions, manage conflict effectively and develop strong, lasting relationships. In addition to family enterprises, Deena’s consulting clients include privately owned companies, nonprofits and public sector organizations. Deena is a Registered Clinical Counselor and holds a Master’s in Counseling Psychology from the University of Manitoba, a Post-Master’s in Family Therapy from the University of Pennsylvania and the Philadelphia Child Guidance Clinic. She is based in Vancouver, Canada.
Full Bio
Over the last 30 years, Deena has worked as a therapist, management consultant and family enterprise advisor with people and organizations seeking meaningful change. Trained by world-renowned leaders in the fields of psychology and organizational development—including Virginia Satir and William Bridges—she draws from a broad repertoire of skills to produce sustainable outcomes for each client.
In particular, Deena blends her training and experience in family therapy and management consulting to serve the unique needs of family enterprises. Her rare skill set enables her to strengthen family businesses on a strategic level, while ensuring that healthy interpersonal dynamics support a firm’s continuity and prosperity. As a family facilitator, Deena works with multi-generational families who seek the tools and techniques to make smart decisions, manage conflict effectively and develop strong, lasting relationships. She also serves legacy families of wealth who manage the many complexities of inherited responsibility and privilege. She is a graduate of the Family Enterprise Advising Program at the UBC Sauder School of Business. and has earned the official designation of Family Enterprise Advisor™.
In addition to family enterprises, Deena’s consulting clients include privately owned companies, nonprofits and public sector organizations. Within her practice, she coaches executives and their leadership teams with a focus on emotional intelligence, organization strategy, human resources and change and transition management. She then works with leaders to design and facilitate strategic, organization-wide initiatives that enable them to achieve their goals.
Deena is a Registered Clinical Counselor working with individuals, couples, and families to help them navigate life’s challenges and increase their resilience.. She has a Master’s in Counseling Psychology from the University of Manitoba, a Post-Master’s in Family Therapy from the University of Pennsylvania and the Philadelphia Child Guidance Clinic. She is based in Vancouver, Canada.
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Family Enterprise Advisor Program | UBC Sauder School of Business
Post-Master’s in Family Therapy | University of Pennsylvania
Master of Education in Counseling Psychology | University of Manitoba
Registered Clinical Counselor No. 1444 | BCACC
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Member, Adjudicator, and Project Advisor | Family Enterprise Canada (FEC)
Member | Estate Planning Council of Vancouver
Member | BC Organization Development Network
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Specialized Training | Family Systems Therapy with Virginia Satir
Specialized Training | Facilitation and Whole Systems Transformation
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Family Enterprise Advisor™ | FEX
Certification | Myers-Briggs Type Indicator® (MBTI®)
Trainer Qualification | Leading Organizational Transition with William Bridges
Facilitator Certification | Emotional Intelligence Competency Inventory
EMDR Certification | The BC School of Professional Psychology
Externship | Emotionally Focused Therapy for Couples
ABOUT: HomeWork by Deena Chochinov
HomeWork: How to Be a Leader in the Boardroom and the Living Room
Deena Chochinov has three decades of experience working as a therapist, management consultant, and family enterprise advisor. Using a systemic approach, she has written a roadmap for leaders. Incorporating client and patient case studies, practical frameworks and techniques, HomeWork explores the essential qualities and lessons of whole and integrated leadership, and how to develop and apply them for greater impact and psychological well-being. Whether you’re leading an organization, managing a team, working with family members, or parenting children, this book offers you a guide, a toolkit and a repeatable way to thrive in your social system.
A Note from Deena Chochinov:
I wrote this book because I needed to. It’s my way of helping to shift the paradigm from the “either/or” of feeling split between home and work to the “both/and” of holistic leadership in both of these domains. I want to help you experience not just the joys of psychological congruence and stability, but also the fuller integration of your undivided, messy, textured, complex, and beautifully appointed selves. My key message is that leadership isn’t just about what you do—it’s about how you show up. You can have success at work and harmony at home…being the exact same person.
Praise for HomeWork:
“Leadership is messy, complicated, and difficult. and that’s on the good days. This helpful book shines interdisciplinary wisdom onto the building blocks of leadership.” — Michael Bungay Stanier, Bestselling author of The Coaching Habit and How to Begin
“Deena Chochinov has written a unique, practical, and ground-breaking book that draws on her multiple roles and expertise—as a family therapist, systems consultant to organizations, and a family business advisor. The book shows how these three lenses can work together to help complex family enterprises. It is rich and full of stories that highlight how a family can work through a dilemma. she begins with a view of leadership and expands this to show how leadership takes on special complexity in business families, and how leadership must focus on the whole systems of business, family, and individual working in harmony.” — Dennis Jaffe, Senior Research Fellow, Banyan Global Family Business Advisors
“Homework is an essential read! Deena Chochinov’s expertise is very much evident through her clear, concise, accessible, and actionable approach. This book is incredibly timely, and highly recommended for any organization struggling to understand what matters most these days.I loved her emphasis on systems thinking versus hoping for a single ‘magic bean’ to make everything better. the inclusion of eight interpersonal/interactive qualities will truly add value to any organization!” — Jan Johnson, VP Workplace Strategy, Allsteel
More praise for HomeWork can be found here: https://www.deenachochinov.com/homework
INTERVIEWS
How to turn generational differences into assets that enable business success and continuity? We asked the experts. (The Globe and Mail)
Deena Chochinov on mental health and resilience in the time of COVID (The Places Between)
The Wealth Experience Podcast (Engaging Millennials)
WHITE PAPERS & RESOURCE GUIDES
The Importance of Engaging the Next Generation of Millennials - By Deena Chochinov and Ruth Steverlynck
The Great Resignation Downloadable Guide - “Everyone’s talking about The Great Resignation, the Big Quit, the Extraordinary Exodus.”
SPEAKING AND INTERVIEW TOPICS
EXECUTIVE LEADERSHIP
The 8 Qualities of Whole & Integrated Leadership
The 8 Lessons of Whole & Integrated Leadership
Avoid Flight Risks in Your Company: Leadership Development and Succession
Empowering Your Team: Increasing Employee Commitment & Participation
PROFESSIONAL DEVELOPMENT
The Art of Feedback: How to Find Understanding, Improve Communication and Manage Conflict at Home and at Work
Managing Employee Performance: The Collaborative Way
Yes, You Do Have to Manage your Staff: HR Tips for the Entrepreneur
FAMILY ENTERPRISE DYNAMICS & SUCCESSION
Family Business Transitions: Facts, Figures & Feelings
Co-Creating Meaningful Agreements for Families of Wealth
Family System Dynamics: Using A Strengths-Based Approach to Create Healthy Relationships
The Unique Experience of Next Gen Leaders in Family Enterprise: Developing Resilience, Leadership Skills and Business Experience
Surviving Succession: Planning for the Transition of Family Business Leadership and Ownership
Navigating Change and Transition in your Family Firm
HOME/WORK BALANCE
Conversations With Kids About Money
The Emotional Side of Transferring Wealth to the Next Generation
Stressed-out Families/Stressed-out Teams: Managing High Anxiety and Preventing Burnout